eCommerce companies are under constant pressure to continually grow. But their options to drive that growth are limited, mainly because they can’t connect their own site data back to the individuals who actually visited, since no one logs in like they do on Amazon. So they end up wasting a ton of marketing money in the main performance channels like Google and Facebook, and they miss the opportunity to use their own data to maximise revenue from channels like their emails and texts.
Wunderkind is a performance marketing engine that recognises people on websites and allows retailers to send more high-performing, one-to-one emails and texts than is otherwise possible, driving directly-attributable revenue at a massive scale.