Street addresses as we know them are not optimised for today’s ecommerce world. Addresses can be inaccurate, imprecise or confusing. Street names aren’t unique, postcodes cover large areas, and map pins drop in the centre of a building, instead of a specific entrance. The result? Packages don’t reach their intended destination or are delivered to the wrong address.

What3words is a simple solution to this problem—every 3m x 3m square in the world has been assigned an address made of just three words, making it really easy to talk about precise locations.

This makes it easier for couriers to find the exact location of your customers, reducing lost parcels and time-consuming phone calls from drivers asking for directions. And this is why the likes of Evri, DHL UK and DPD deliver to what3words, and retailers like Boohoo and Freddies Flowers accept what3words as a delivery address from their customers.