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Plinc is the customer data technology platform with smart people attached. We help brands get more relevance, resonance, and revenue from their customer data. We do it with Unilyze, the AI-optimised, real-time data platform, connecting millions of customers and billions of interactions. It’s built for both insight and activation, and is flexibly engineered to suit your brand’s unique strengths.
From data-driven personalisation and campaign targeting through to self-serve analysis and insight, Unilyze’s modular customer marketing solutions enable you to deepen customer loyalty and optimise experiences across channels. It’s all backed by expert marketing services, helping you do even more with your data.
Visit plinc.com to learn why brands like Argos, Prezzo, PlayStation, Halfords and Crew Clothing partner with Plinc to accelerate their customer data marketing and insight.
Spotlight on:
Crew Clothing have announced the onboarding of Unilyze. The Customer Data Platform (CDP) will bring together the brands’ first-party data including in-store and online interactions, web behaviour, product reviews, email, footfall and customer service in addition to behavioural, attitudinal, and demographic data, enabling the retailer to provide more sophisticated and targeted customer communications and understand their business impact.
This integration comes as Crew Clothing aims to accompany its growth plans for 2022 with a retail-focused solution that can provide more insights on first-party data than a typical CDP whilst providing consistency and visibility across marketing, merchandising, and product.