With greater levels of automation and less manual input required, this has freed up the team to focus on trading strategies and creative curation. Allowing the team to manage multiple site locations with the right data, as well as the time to deeply analyze customer behavior and insights. This enables them to implement the correct strategies for each product category, has ultimately contributed to KPIs that support a cohesive AMARA brand and product discovery experience. In addition, the introduction of AI supports AMARA’s future path. New and upcoming features in Attraqt’s AI portfolio and roadmap, like AI personalization and search, also aligned with future commercial goals.