True Fit is a data-driven personalisation platform for fashion retailers that uses rich connected data and machine learning to provide personal customer experiences.. True Fit has organised the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world’s leading retailers, and millions of consumers. True Fit mapped the first-ever Genome™ for footwear and apparel, which helps retailers and brands provide highly personalised fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue.