ChannelAdvisor is a leading provider of cloud-based eCommerce solutions that enable retailers and branded manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels.
Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.co.uk.
When Asics decided that it needed to tackle two crucial area of need, marketplace management and digital marketing, it expanded using ChannelAdvisor’s services for marketplaces and managed services for digital marketing. The big piece for Asics was to improve on the way they were messaging customers based on age, gender and keyword interest. Being able to use the ChannelAdvisor marketplace platform for the Amazon integration helped them to pull in orders, and sales and to grow quickly.
Using ChannelAdvisor to launch on Amazon helped their year-over-year revenue growth to shoot up to 72%. In terms of revenue, they finished up 41% above where they were a year ago. They had their most succesful 5-day cyber holiday season with demand more than doubling, and with 81% of that revenue coming from Amazon.
